Prof. Dr. G. Keith Still
Welcome to the Level 5 Diploma in Event Management, a comprehensive and rigorous programme designed to elevate your understanding and skills in managing sophisticated events across various industries. This course offers a deep dive into twelve essential units, aimed at preparing you for advanced roles in the event management sector.
The diploma journey begins with a core focus on 'Event Management,' where foundational and advanced techniques of event planning and execution are explored. As you progress, the curriculum introduces specialised knowledge in 'Event Legislation: Contracts and Protection,' ensuring you are well-versed in the legal aspects that safeguard events and their stakeholders.
A unique component of this course is the integration of 'Marketing Planning in Travel and Tourism' and 'Digital Marketing: Fundamentals,' which are tailored to equip you with the latest marketing strategies and digital tools that are crucial in today's global event management landscape. Additionally, the 'Public Relations: Principles and Practice' unit enhances your ability to manage public perceptions and brand image effectively.
Sustainability is a critical theme, addressed in the 'Events: Principle and Practice of Sustainable Development' unit, reflecting the industry's shift towards eco-friendly and socially responsible event planning. This is complemented by 'Entrepreneurship in the Creative Industries,' which encourages innovative thinking and business acumen specific to creative and cultural sectors.
The curriculum also includes practical learning experiences through units like 'Food and Beverage Events,' which delve into the specifics of planning gastronomic experiences, and 'Principles and Practices of Selling,' which focuses on effective sales techniques within the events context.
Management and leadership skills are central to the qualification, with dedicated units on 'Management and Leadership' and 'Human Resource Management,' aimed at developing your capability to lead teams and manage human resources effectively in any event setting.
The programme culminates in the 'Event Management Project,' a capstone unit where you will apply all the knowledge and skills you've accumulated to plan, execute, and evaluate a major event project. This provides a practical and integrative learning experience that solidifies your readiness to tackle complex challenges in the events industry.
By completing the Level 5 Diploma in Event Management, you will emerge with a mastery of advanced event management principles, ready to lead, innovate, and make significant contributions to the evolving landscape of global events. Whether you are looking to step up in your current career or pivot to a leadership role in the event management field, this diploma is your pathway to achieving those professional aspirations.
In order to achieve this qualification, the learner must achieve all 12 units for a total of 120 credits.
Units:
Event Management
Event Legislation: Contracts and Protection
Marketing Planning in Travel and Tourism
Events: Principle and Practice of Sustainable Development
Public Relations: Principles and Practice
Entrepreneurship in the Creative Industries
Principles and Practices of Selling
Food and Beverage Events
Management and Leadership
Human Resource Management
Digital Marketing: Fundamentals
Event Management Project
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